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In web design, we use a contrasting or brand color to mark interactive elements on our sites. This seemingly simple choice is an example of how the Von Restorff effect guides the way information is presented to users.
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Do you want to boost your online visibility, build customer relationships, and generate more leads? Blogging can help you do just that. Check out our guide to get started.
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Are you using your 3D capabilities to their fullest potential? Read our latest post to learn how this technology can help you sell more products while saving you time, money, and labor.
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In our "Meet M+C" series, we get up-close and personal with the talented individuals that make up Marketing + Creative. This month, we're featuring Evan Younker, Imaging Director.
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Web accessibility ensures people with disabilities have a positive user experience with your websites, applications, and other online content. Learn more about the principles Marketing + Creative considers when designing and developing your websites.
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When Koelnmesse announced interzum would move to a digital-only platform due to the pandemic, I wondered, “How are we ever going to overcome this distance? How are we going to create something engaging with half a world between us, our customers, our sales staff?”
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Whether you are new to content marketing or have been at it for a while, it’s never a bad time to get back to basics. Check out these four simple tips to help you build a better content marketing program.
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Over the last year, tradeshows and events have gone virtual – at least partially. Learn more about how Marketing + Creative can help you prepare for hybrid tradeshows.
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Positive website user experience can be the difference between completing a sale and a potential customer writing off your business. Learn more about what we do at M+C to help you create great sites that drive business.
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At Leggett & Platt Marketing + Creative, we take on a host of different projects throughout the year. Most require only the attention of one or two teams, such as design and copy or video and photography. However, every now and then, we tackle a project that pulls everyone together.
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Scott Clark, Senior Creative Director for Marketing + Creative, sat down to talk about what drives his creativity, how he got to where he is today, and the man behind the man – Rusty Gold.
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At Marketing + Creative, our main goal is to provide excellent creative solutions for Leggett & Platt’s Business Units. But occasionally, we get the opportunity to do some good for our communities, too.
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Today, we see Maslow’s Hierarchy of Needs used to explain many areas of human behavior, from how we provide care to the homeless to management trainings. I believe we can look at this elegant way of framing our path through social evolution and apply it to how we work on web design projects.
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At L&P, we do our best to curate the best experience for our interns. Our Digital Marketing Intern, Courtney Rasmussen shares a few ways she has helped make her internship at M+C so great.
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A well-designed site should function as a tool first and foremost. If your sales tools are actively working against your sales team, they are not doing their job.
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Want to add value to the lives of your audience? Your content strategy has the potential to be a relational powerhouse that increases sells.
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When looking at rebuilding Global Systems Group’s site from the ground up, the Marketing + Creative Web team takes a number of things into account: organization, visual design, brand identity, and user interface and experience design.
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Whether you want to drive sales leads, email subscriptions, orders, or video views, you have to entice your audience to take an action.
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The entirely different restrictions imposed by web—especially versus print—pose some unique challenges in creating an effectively branded web experience.
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The concept of reducing a complex set of potential options down to its logical minimum for a specific user is the root of an important concept in web design: Hick’s Law.
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Want to make the most of your tradeshow spend? Watch that calendar. Make those decisions within the tradeshow timeline.
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You have a new product ready to launch. What next?
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When you reach a point in a project when the proofs just aren’t coming back as you want, what next?
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Since many Legett & Platt products have hidden, internal components or features that can’t be shown clearly using only photos or video, 3D images are a great medium to have at your disposal.
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Good spatial design takes things like juxtaposition, stacked visuals, different planes, and structural blockages into account to maximize the effectiveness of the marketing focus.
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At its core, what Dr. Jakob Nielsen’s simple statement reveals is something innate in human nature: we like to be able to anticipate what an experience will be like, based on our past experiences.
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As decision makers start to retire, they are going to be replaced with people who are interested in social media as an educational resource.
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Nearly every group in in our department has gone through major changes over the last few years, so we changed our name to reflect that.
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By partnering with business units, we’ve helped leverage the skills and abilities of the creative team to drive results.
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The use of a carousel dilutes what would otherwise be a strong, focused value proposition and call to action into multiple weaker, less targeted calls that are often frustratingly hard for your audience to consume before they auto-rotate away.
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CRM is an incredibly powerful tool for sales teams in maintaining and gaining insight into their ongoing relationships.
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Sticker-shock, in the trade show world, is when the client experiences a mild coronary event when they see the unexpected total budget required for an event or booth space.
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How do you keep in touch with all of your customers so they are up to date with the latest of what’s happening at your business?
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As discussed in Part 1, the days of showing every product all the time in tradeshow booths have gone from being essential to being seriously annoying from the tradeshow attendee’s perspective.
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International tradeshows are unique, to say the least. To understand why we tie this ambiguous term to our industry, let’s break down the process in a nutshell, shall we?
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When a Leggett division’s website is up for a redesign, we often take that opportunity to freshen the branding across all collateral and assets.
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Our challenge was big, although the product was small – really small.
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In your everyday life, you will likely adjust your tone, demeanor, and the verbiage you use based on who you’re talking to. Right?
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There are several variables that go into room-set photography.
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A short decade-and-a-half ago, the exhibit marketing world looked vastly different.
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Leggett’s bedding history video was conceived from an idea of how to make Leggett & Platt’s history fun and entertaining.
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