Rebranding Furniture Components

When a Leggett division’s website is up for a redesign, we often take that opportunity to freshen the branding across all collateral and assets. That was the case when it was time for Furniture Components to get a new website.

Expanding product lines meant the group now sells components that are used outside of the home, so this was a great chance to represent that in their name. Going from “Home Furniture Components” to “LP Furniture Components” gives their branding a fresh look that we rolled into their logo, product sheets, sales materials, and website.

The clean and modern design showcases both the raw component and finished product in a way that’s easy to see, as well as understand its functionality.

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Chase Moritz

Chase Moritz is the Web Project Manager for Leggett & Platt’s Marketing + Creative, and has been with the company for over three years. In his free time, Chase enjoys woodworking and cheering on the Oklahoma State Cowboys and Kansas City Chiefs. He initially went to school to become an architect, but switched to marketing and is now a key part of the company’s web marketing strategy.