Rebranding Furniture Components
When a Leggett division’s website is up for a redesign, we often take that opportunity to freshen the branding across all collateral and assets. That was the case when it was time for Furniture Components to get a new website.
Expanding product lines meant the group now sells components that are used outside of the home, so this was a great chance to represent that in their name. Going from “Home Furniture Components” to “LP Furniture Components” gives their branding a fresh look that we rolled into their logo, product sheets, sales materials, and website.
The clean and modern design showcases both the raw component and finished product in a way that’s easy to see, as well as understand its functionality.