At Leggett & Platt Marketing + Creative, we take on a host of different projects throughout the year. Most require only the attention of one or two teams, such as design and copy or video and photography. However, every now and then, we tackle a project that pulls everyone together.
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Today, we see Maslow’s Hierarchy of Needs used to explain many areas of human behavior, from how we provide care to the homeless to management trainings. I believe we can look at this elegant way of framing our path through social evolution and apply it to how we work on web design projects.
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Want to add value to the lives of your audience? Your content strategy has the potential to be a relational powerhouse that increases sells.
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When looking at rebuilding Global Systems Group’s site from the ground up, the Marketing + Creative Web team takes a number of things into account: organization, visual design, brand identity, and user interface and experience design.
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Whether you want to drive sales leads, email subscriptions, orders, or video views, you have to entice your audience to take an action.
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The entirely different restrictions imposed by web—especially versus print—pose some unique challenges in creating an effectively branded web experience.
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You have a new product ready to launch. What next?
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When you reach a point in a project when the proofs just aren’t coming back as you want, what next?
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Good spatial design takes things like juxtaposition, stacked visuals, different planes, and structural blockages into account to maximize the effectiveness of the marketing focus.
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At its core, what Dr. Jakob Nielsen’s simple statement reveals is something innate in human nature: we like to be able to anticipate what an experience will be like, based on our past experiences.
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As decision makers start to retire, they are going to be replaced with people who are interested in social media as an educational resource.
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Nearly every group in in our department has gone through major changes over the last few years, so we changed our name to reflect that.
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By partnering with business units, we’ve helped leverage the skills and abilities of the creative team to drive results.
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The use of a carousel dilutes what would otherwise be a strong, focused value proposition and call to action into multiple weaker, less targeted calls that are often frustratingly hard for your audience to consume before they auto-rotate away.
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As discussed in Part 1, the days of showing every product all the time in tradeshow booths have gone from being essential to being seriously annoying from the tradeshow attendee’s perspective.
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International tradeshows are unique, to say the least. To understand why we tie this ambiguous term to our industry, let’s break down the process in a nutshell, shall we?
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When a Leggett division’s website is up for a redesign, we often take that opportunity to freshen the branding across all collateral and assets.
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A short decade-and-a-half ago, the exhibit marketing world looked vastly different.
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Leggett’s bedding history video was conceived from an idea of how to make Leggett & Platt’s history fun and entertaining.
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