Communication is the most important currency that can be exchanged between a client and an account manager in facilitating a fluid and fruitful project. What happens when you reach in your back pocket only to find yourself out of coins?
As a client, it’s extremely important to know what questions to ask to make a designer or writer understand what you really want. When you reach a point in a project when the proofs just aren’t coming back as you want – speak up.
Be specific about the details you don’t like. If you aren’t feeling good about the overall messaging, say so! We want your project to turn out exactly how you envisioned, but we can’t see inside your head. Even if it’s a lofty or cloudy idea, ask for a brainstorming session. Look online for photos or print examples of inspiration. Bring competitor examples to the table. The more visual examples you can provide to the team working on your video, product information, or website, the better they can see your big picture.
It’s also important to be aware of time constraints. A project is usually not as simple as it may seem on the surface. There’s administration staff, account managerial staff, designers, editors – and that entire team has to form a plan to get you exactly what you want.
Start projects early. Even if you’re not sure what you want, ask!
If you think you’ll need a new website next year, start the conversation now. Great new tradeshow you heard about next spring in China? Get it on the books now.
It is never too early to start asking questions of Marketing + Creative – we’ll be able to tell you the ideal timeline to get your project or event created and completed in the least stressful way possible.
Your creative team is here to make the most out of your marketing budget and timeframe. Help us help you by asking the right questions at the right time.