When Koelnmesse announced interzum would move to a digital-only platform due to the pandemic, I wondered, “How are we ever going to overcome this distance? How are we going to create something engaging with half a world between us, our customers, our sales staff?”
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At Leggett & Platt Marketing + Creative, we take on a host of different projects throughout the year. Most require only the attention of one or two teams, such as design and copy or video and photography. However, every now and then, we tackle a project that pulls everyone together.
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At Marketing + Creative, our main goal is to provide excellent creative solutions for Leggett & Platt’s Business Units. But occasionally, we get the opportunity to do some good for our communities, too.
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When you reach a point in a project when the proofs just aren’t coming back as you want, what next?
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By partnering with business units, we’ve helped leverage the skills and abilities of the creative team to drive results.
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CRM is an incredibly powerful tool for sales teams in maintaining and gaining insight into their ongoing relationships.
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How do you keep in touch with all of your customers so they are up to date with the latest of what’s happening at your business?
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Our challenge was big, although the product was small – really small.
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Leggett’s bedding history video was conceived from an idea of how to make Leggett & Platt’s history fun and entertaining.
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