Keeping your clients informed about your brand’s latest and greatest designs, products, and models can be overwhelming, and finding a simple solution can get complicated. 3D animation is a type of design that can model products and create environments. It’s an excellent option for businesses that want to present complex components to customers and partners.
So, what exactly is 3D animation? 3D animation is a form of computer-generated imagery, better known as CGI. It’s the special effects your see in films, games, and television. Our artists use 3D animation programs to create computer-generated images of any object, designing it to move through three-dimensional space. The digital models can be moved and rotated like real-life objects.
Leggett & Platt has two 3D artists, both skilled in creating model products and environments rendered as still images or animations. 3D animation has helped businesses, including Leggett & Platt, with demos of products beyond videography and photography capabilities.
3D animation gets up close and personal into the minor details of a model and from the best angles. It can display the smallest parts, such as screws, to show how products function or even capture the look and feel of fabrics. 3D bypasses the time-consuming effort of taking countless photos and hours of videos of the deconstruction and reconstruction stages.
Our team utilizes engineering data, three-dimensional computer-aided design (CAD). The program allows our artists to create realistic and accurate product fabric and texture designs onto any object. Having access to programs like CAD saves our team tremendous time recreating every detail in a product.
Building sets, implementing lighting, and capturing images require an entire team. But one artist can do all this work alone because 3D animation is fully digital. In most cases, you don’t even need to ship your items to us. M+C can digitally recreate anything with just a few photos and specifications. There’s no need to set up or tear down a physical stage for every project idea, saving money and labor.
Our team can change any small detail, from the color of the floors or the patterns on the curtains to the layout of a room, allowing you multiple options and getting the perfect scene for your product. Once a model is created, we can use it again and again for all future projects. Previous 3D animations may require some editing, but the project won’t have to start from scratch every time. Again, that will save you time and money with every project.
What does the process look like? The 3D animation process includes three stages: preproduction, production, and post-production.
Stage 1: Preproduction
Preproduction – also known as the planning stage – is where artists design scripts and storyboards. Then, the team works to procure as much reference material as possible, including information like direction from the business or getting their hands on a prototype model. The more information provided, the better the animation can portray the tiny details.
Stage 2: Production
The production stage is when the planning of preproduction comes to life. The 3D models of the products or environments are given surfaces, material textures, lighting, color, animation movements, and the rendering of final frames.
Stage 3: Post-production
The final stage takes the rendered frames and edits them into a useable still image or final video. Color correction, compositing techniques, and video editing ensure you receive a high-quality, consistent deliverable.
3D animation helps you focus on the correct product details. Not only is it a time, labor, and money saver, but you can add your 3D animation anywhere: brochures, business cards, commercials, videos, ads, websites – giving you endless possibilities. We can fabricate just about anything digitally. No product is too big or too small for our team, and our team can design and control the environment it’s shown in. 3D animation is becoming rampantly popular because of its versatility among businesses and growing needs.
Have a question or need a product animated? Contact Marketing + Creative.