Keeping your clients informed about your brand’s latest and greatest designs, products, and models can be overwhelming, and finding a simple solution can get complicated. 3D animation is a type of design that can model products and create environments. It’s a great option for businesses that want to present complex components to customers and partners.
So, what exactly is 3D animation? 3D animation is a form of computer-generated imagery, better known as CGI. It’s the special effects your see in films, games, and television. Our artists use 3D animation programs to create computer-generated images of any object, designing it to move through a three-dimensional space. The digital models can be moved and rotated as if they were a real-life object.
Leggett & Platt has two 3D artists, both skilled to create model products and environments that are rendered as still images or animations. 3D animation benefits have helped businesses, including Leggett & Platt, with demos of products that are beyond the capabilities of videography and photography.
3D animation gets up close and personal into the smallest details of a model and from the coolest angles. Displaying the smallest parts, such as screws, to showing how a product functions – even capturing the look and feel of fabrics. 3D bypasses the time-consuming effort of taking countless photos and hours of videos of the deconstruction and reconstruction stages.
Our team utilizes engineering data, three-dimensional computer-aided design (CAD). The program allows our artists to create realistic and accurate product fabric and texture designs onto any object. Having access to programs like CAD saves our team tremendous amounts of time recreating every detail in a product.
Building sets as well as implementing lighting and using cameras would require an entire team, but this can be all done by one artist since 3D animation is fully digital. In a majority of cases, you don’t need to ship your items to our team. Everything can be digitally recreated with just a few photos and specifications that you provide. There’s no need to set up or tear down a physical stage for every project idea, which saves on money and labor.
Our team can change any small detail, from the color of the floors, the patterns on the curtains, to layout of the room, allowing you multiple options and getting the perfect scene for your product. Once a model is created, we can use it again and again for all future projects. Previous 3D animations may require some editing, but the project won’t have to start from scratch every time. Again, that will save you time and money with every project.
What does the process look like? The 3D animation process is divided into three stages: preproduction, production, and post-production.
Stage 1 Preproduction:
Preproduction – also known as the planning stage – is where the artists design scripts and storyboards. Then the team works to procure as much referencing material as possible, from the direction instructions from the business to getting their hands on a prototype model. The more information provided, the better the animation can portray the tiny details.
Stage 2 Production:
The production stage is when the planning of preproduction comes to life. The 3D models of the products or environments are given surfaces, material textures, lighting, color, animation movements, and the rendering of final frames.
Stage 3 Post-production:
The final stage takes the rendered frames and edits them into a useable still image or final video. Color correction, compositing techniques, and video editing are all applied to ensure the client receives a high-quality, consistent, and deliverable product.
3D animation can focus on the smallest details of products. Not only is it a time, labor, and money saver, but you can add your 3D animation anywhere: brochures, business cards, commercials, videos, ads, websites – giving you endless possibilities. We can fabricate just about anything digitally. No product is too big or too small for our team, and on top of that, our team can design and control the environment it’s in. 3D animation is becoming rampantly popular because of its versatility among businesses and their growing needs.
Have a question or need a product animated? Contact Marketing + Creative.