In web design, we use a contrasting or brand color to mark interactive elements on our sites. This seemingly simple choice is an example of how the Von Restorff effect guides the way information is presented to users.
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Do you want to boost your online visibility, build customer relationships, and generate more leads? Blogging can help you do just that. Check out our guide to get started.
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When Koelnmesse announced interzum would move to a digital-only platform due to the pandemic, I wondered, “How are we ever going to overcome this distance? How are we going to create something engaging with half a world between us, our customers, our sales staff?”
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Whether you are new to content marketing or have been at it for a while, it’s never a bad time to get back to basics. Check out these four simple tips to help you build a better content marketing program.
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Over the last year, tradeshows and events have gone virtual – at least partially. Learn more about how Marketing + Creative can help you prepare for hybrid tradeshows.
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Positive website user experience can be the difference between completing a sale and a potential customer writing off your business. Learn more about what we do at M+C to help you create great sites that drive business.
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Today, we see Maslow’s Hierarchy of Needs used to explain many areas of human behavior, from how we provide care to the homeless to management trainings. I believe we can look at this elegant way of framing our path through social evolution and apply it to how we work on web design projects.
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A well-designed site should function as a tool first and foremost. If your sales tools are actively working against your sales team, they are not doing their job.
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Want to add value to the lives of your audience? Your content strategy has the potential to be a relational powerhouse that increases sells.
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Whether you want to drive sales leads, email subscriptions, orders, or video views, you have to entice your audience to take an action.
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The entirely different restrictions imposed by web—especially versus print—pose some unique challenges in creating an effectively branded web experience.
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The concept of reducing a complex set of potential options down to its logical minimum for a specific user is the root of an important concept in web design: Hick’s Law.
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Want to make the most of your tradeshow spend? Watch that calendar. Make those decisions within the tradeshow timeline.
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You have a new product ready to launch. What next?
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Good spatial design takes things like juxtaposition, stacked visuals, different planes, and structural blockages into account to maximize the effectiveness of the marketing focus.
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At its core, what Dr. Jakob Nielsen’s simple statement reveals is something innate in human nature: we like to be able to anticipate what an experience will be like, based on our past experiences.
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As decision makers start to retire, they are going to be replaced with people who are interested in social media as an educational resource.
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The use of a carousel dilutes what would otherwise be a strong, focused value proposition and call to action into multiple weaker, less targeted calls that are often frustratingly hard for your audience to consume before they auto-rotate away.
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CRM is an incredibly powerful tool for sales teams in maintaining and gaining insight into their ongoing relationships.
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Sticker-shock, in the trade show world, is when the client experiences a mild coronary event when they see the unexpected total budget required for an event or booth space.
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How do you keep in touch with all of your customers so they are up to date with the latest of what’s happening at your business?
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As discussed in Part 1, the days of showing every product all the time in tradeshow booths have gone from being essential to being seriously annoying from the tradeshow attendee’s perspective.
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In your everyday life, you will likely adjust your tone, demeanor, and the verbiage you use based on who you’re talking to. Right?
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A short decade-and-a-half ago, the exhibit marketing world looked vastly different.
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