When Koelnmesse announced interzum would move to a digital-only platform due to the pandemic, I wondered, “How are we ever going to overcome this distance? How are we going to create something engaging with half a world between us, our customers, our sales staff?”
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Over the last year, tradeshows and events have gone virtual – at least partially. Learn more about how Marketing + Creative can help you prepare for hybrid tradeshows.
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At Leggett & Platt Marketing + Creative, we take on a host of different projects throughout the year. Most require only the attention of one or two teams, such as design and copy or video and photography. However, every now and then, we tackle a project that pulls everyone together.
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Want to make the most of your tradeshow spend? Watch that calendar. Make those decisions within the tradeshow timeline.
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When you reach a point in a project when the proofs just aren’t coming back as you want, what next?
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Good spatial design takes things like juxtaposition, stacked visuals, different planes, and structural blockages into account to maximize the effectiveness of the marketing focus.
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By partnering with business units, we’ve helped leverage the skills and abilities of the creative team to drive results.
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CRM is an incredibly powerful tool for sales teams in maintaining and gaining insight into their ongoing relationships.
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Sticker-shock, in the trade show world, is when the client experiences a mild coronary event when they see the unexpected total budget required for an event or booth space.
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How do you keep in touch with all of your customers so they are up to date with the latest of what’s happening at your business?
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As discussed in Part 1, the days of showing every product all the time in tradeshow booths have gone from being essential to being seriously annoying from the tradeshow attendee’s perspective.
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International tradeshows are unique, to say the least. To understand why we tie this ambiguous term to our industry, let’s break down the process in a nutshell, shall we?
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A short decade-and-a-half ago, the exhibit marketing world looked vastly different.
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