In our "Meet M+C" series, we get up-close and personal with the talented individuals that make up Marketing + Creative. This month, we're featuring Evan Younker, Imaging Director.
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When Koelnmesse announced interzum would move to a digital-only platform due to the pandemic, I wondered, “How are we ever going to overcome this distance? How are we going to create something engaging with half a world between us, our customers, our sales staff?”
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At Leggett & Platt Marketing + Creative, we take on a host of different projects throughout the year. Most require only the attention of one or two teams, such as design and copy or video and photography. However, every now and then, we tackle a project that pulls everyone together.
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Scott Clark, Senior Creative Director for Marketing + Creative, sat down to talk about what drives his creativity, how he got to where he is today, and the man behind the man – Rusty Gold.
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The concept of reducing a complex set of potential options down to its logical minimum for a specific user is the root of an important concept in web design: Hick’s Law.
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There are several variables that go into room-set photography.
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Leggett’s bedding history video was conceived from an idea of how to make Leggett & Platt’s history fun and entertaining.
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