At Leggett & Platt Marketing + Creative, we take on a host of different projects throughout the year. Most require only the attention of one or two teams, such as design and copy or video and photography. However, every now and then, we tackle a project that pulls everyone together.
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Good spatial design takes things like juxtaposition, stacked visuals, different planes, and structural blockages into account to maximize the effectiveness of the marketing focus.
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Sticker-shock, in the trade show world, is when the client experiences a mild coronary event when they see the unexpected total budget required for an event or booth space.
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As discussed in Part 1, the days of showing every product all the time in tradeshow booths have gone from being essential to being seriously annoying from the tradeshow attendee’s perspective.
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International tradeshows are unique, to say the least. To understand why we tie this ambiguous term to our industry, let’s break down the process in a nutshell, shall we?
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There are several variables that go into room-set photography.
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A short decade-and-a-half ago, the exhibit marketing world looked vastly different.
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