Our Services

Partners in Progress®

For internal business units of Leggett & Platt and outside companies, Marketing + Creative is capable of providing superior design, writing, internet, tradeshow, and printing services. These offerings provide support to internal business units, and competitive rates are available to external clients. Contact us to receive a quote and learn more about how Marketing + Creative can help your business.

Design Services »

  • Smart, attention-getting campaigns across all media
  • Trade and consumer advertising
  • Promotional literature
  • Point-of-sale collateral
  • Point-of-sale display graphics and messaging
  • Direct mail campaigns
  • Graphics for tradeshows
  • Retail environment concepts
  • Illustrations, cartoons, and product renderings (digital and hand-drawn)
  • Logos and campaign taglines
  • Graphic standards programs for branding consistency
  • Animation
  • 3D, CGI, and technical rendering
  • Interior design (environments and studio sets)
  • Brand management

Web + Digital Marketing »

  • Consulting, project management, analytics/reporting
  • Digital and content strategy development
  • Content marketing - email, blogs, social, ads, etc.
  • User Experience (UX) and User Interface (UI) design
  • Website hosting and infrastructure
  • E-commerce development and support
  • Search engine optimization (SEO) and Search engine marketing (SEM)

Writing + Editing »

  • Product naming
  • Tagline development
  • Press releases
  • Website content
  • Print and digital ad copy
  • Brochures, fliers, and sales sheets
  • Video scripts
  • Presentation and report editing
  • Copyright, branding, trademark research
  • Social media content

Photo + Video »

  • Live model advertising photography
  • Digital product photography (studio or location)
  • Storyboards (video scene outlines)
  • Digital video (studio and location)
  • Voiceover recording
  • Video editing
  • Short- and long-form video production
  • Coordination of studio room sets and locations
  • Product demonstration (photo, video, and 3D)
  • Training videos
  • Podcasts
  • Light and video event staging
  • 360 photography (with advanced notice)
  • Aerial drone photography

Printing + Bindery »

  • Trade and consumer print campaigns
  • Brochures
  • Catalogs
  • Point-of-sale materials
  • Direct mail programs
  • Advertorials
  • Banners and posters
  • Letterheads, envelopes, and business cards
  • Custom invitations
  • Newsletters
  • Handbooks
  • Instruction sheets and owners’ manuals
  • Labels and tags
  • Timecards and business forms
  • Digital printing
  • Bookmaking, sorting, and traditional bindery

Exhibits + Events »

  • Show space contract negotiations
  • Exhibit design and build sourcing
  • Provide and source exhibit fixtures, properties, and AV equipment
  • Labor management during setup and dismantling
  • Sourcing event hospitality and entertainment
  • Resources for exhibit-based rental items not owned by Leggett & Platt
  • Lead-retrieval systems and lead management
  • Event hosting
  • Event project management
  • Event budgeting, planning, and ROI tracking
  • Event and branded material procurement
  • Orbus exhibit distributor for signs, banners, swag, branded displays, portable tradeshow systems

Branded Items »

  • Leggett & Platt-imprinted promotional items (including all LP companies)
  • Quotes for custom-imprinted promotional items
  • Fulfillment services
  • Group Leggett subscriptions for Furniture Today, Sleep Savvy, Bed Times, and HFN
  • Advertising placement management
  • Leggett & Platt product literature
  • Special event, team, and group branded items
  • Leggett & Platt calendars
  • Promotional item management for Leggett & Platt Eco and SafeGuard Programs
  • Management of Leggett & Platt watch and retirement coin programs

Account Services »

  • Liaison between business unit and Marketing + Creative
  • Budgeting and marketing plan support
  • Marketing, demographic, and branding research
  • Assistance with creative brief and project development
  • Campaign and project management
  • Project coordination and tracking
  • Job and content tracking

Marketing Solutions + Support »

  • Marketing plans and marketing calendar development
  • Deep statistical demographic, branding, marketing research
  • Campaign consulting
  • Project management
  • Digital transformation support
  • Industry research
  • Buying research
  • Digital asset management (DAM)
  • Digital performance analytics and reporting
  • Marketing analytics
  • Budget planning
  • Branding, brand development, and new product support
  • M&A engagement support
  • Brand communications, PR
  • E-commerce and digital marketing project management
  • Business initiative consulting and support